Post by account_disabled on Feb 27, 2024 22:28:52 GMT -6
PPC specialist of the Ukrainian agencyWebpromoIvan Burach talks in detail about the launch of advertising on Facebook and Google Ads for real estate. In this part, he will talk about setting up analytics, testing hypotheses, analyzing results, and optimizing campaigns. In the firstpart of the materialI talked about character development in advertising systems, volume estimation target audience and formation of the account structure. The second part of the article is devoted to the primary process formation of hypotheses for the test, analysis of accumulated statistics for the formation of further proposals regarding optimization, as well as statistically correct data evaluation and some important, in my opinion, nuances setting So, let's start. Step 4. Setting up analytics. Define KPI and reporting forms.
Step 5. Identify the usual hypotheses for the test, work with the sales funnel. Step 6/7. Analysis of results and optimization of campaigns. Step 4. Analytics, KPI tracking and reporting form As with the promotion of a project of any subject, without correctly configured Norway Phone Number analytics it is difficult to talk about the evaluation of the effectiveness of advertising and it is completely impossible to talk about the optimization of campaigns: the data on the basis of which we will draw conclusions will not correspond to reality and will lead to wrong decisions. I divide analytics setup for a real estate project into three main stages: Setting up tracking of incoming calls, as 80-90% of calls come by phone.
Settings for tracking contact forms on the website. Setting up micro-goals to track inbound traffic engagement and remarketing work. Incoming call tracking Everything is quite simple here - you need to choose the call tracking service that you will work with and configure the integration with Google Analytics. I will not recommend a specific service, I will only say that it is worth considering services with the possibility of customizing data transmission for individual requests and competent support, since the issue needs to be resolved quickly. For example, the implementation of the transfer of call data to Facebook Analytics is possible only through a special a format called "Offline Events". Not all call tracking services can work with this, and you should check attention to this.
Step 5. Identify the usual hypotheses for the test, work with the sales funnel. Step 6/7. Analysis of results and optimization of campaigns. Step 4. Analytics, KPI tracking and reporting form As with the promotion of a project of any subject, without correctly configured Norway Phone Number analytics it is difficult to talk about the evaluation of the effectiveness of advertising and it is completely impossible to talk about the optimization of campaigns: the data on the basis of which we will draw conclusions will not correspond to reality and will lead to wrong decisions. I divide analytics setup for a real estate project into three main stages: Setting up tracking of incoming calls, as 80-90% of calls come by phone.
Settings for tracking contact forms on the website. Setting up micro-goals to track inbound traffic engagement and remarketing work. Incoming call tracking Everything is quite simple here - you need to choose the call tracking service that you will work with and configure the integration with Google Analytics. I will not recommend a specific service, I will only say that it is worth considering services with the possibility of customizing data transmission for individual requests and competent support, since the issue needs to be resolved quickly. For example, the implementation of the transfer of call data to Facebook Analytics is possible only through a special a format called "Offline Events". Not all call tracking services can work with this, and you should check attention to this.